Thursday, February 4, 2016

Tepid Response to Twitter Shake-Up



If Jack Dorsey and the other leaders at Twitter thought news of a high-level shake-up would excite investors, they were wrong. On Monday, shares in Twitter fell once again, by 4.6 percent. The company’s stock has fallen more than 40 percent in the last three months.

As Mike Isaac reported on Sunday, Mr. Dorsey is looking to add two board members. In addition, several executives are leaving the corporate, at least some of whom were named by Mr. Dorsey in a tweet, just like the senior vice chairman of engineering and a senior vice chairman of product. On weekday morning, Mr. Dorsey extra to the changes, announcing the appointment of Leslie Berland as Twitter’s chief marketing officer.

What will it take for Twitter’s fortunes to turn around? Investors are definitely hungry to see Twitter attract more users to its messaging service. And the changes generate a lot of news coverage. however the type of changes required to draw in additional users can take a while to tug off. They can’t be finished a snap of the fingers and swing some new folks within the combine.

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